The science behind Happy Ratio

A behind the scenes look for the curious and nerdy.

Special care to ensure our formula gives the best results, with no side effects


Whey, not soy, to prevent hormonal imbalances

Studies have suggested that soy protein's phytoestrogens lead to unwanted decreases in testosterone, and increases in estrogen. We use high quality whey protein instead.


No sucrose, low glycemic load

We don't use sucrose as a sweetener. The sweetness is from a unique blend that we have created by meticulously merging special grades of varied ingredients. Its a secret recipe that is super healthy.


High palatibility and satiety

Both the vanilla and chocolate flavors have been designed in a way that will make you love having them daily. Each Happy Ratio will leave you satiated and fulfilled for 3-4 hours.


Lower chances of constipation

Provides 3.5g of dietary fiber, a lot of which is a soluble wheat fiber. A small part of it is from selected high grade hydrocolloids which also have a significant role in emulsification and stabilization during reconstitution of the product.


No post-meal spikes in blood sugar

The carbs are also steadily absorbed in the blood stream over 4 hours, so there are no spikes of blood sugar levels immediately after consumption.


Right fat proportioning, healthier quality

The right fats are essential to your health. We have created a unique blend of various vegetable oils that fulfil the right proportion of monounsaturates and polyunsaturates. It is incredibly nutritious!


13 vitamins, 14 minerals,
4 macronutrients. 100% nutrition



Needed for growth & maintenance as one of the building blocks of human tissue. Aside from water its the most abundant molecule.

Low Carbs


The main source of energy in most diets. Deficiency can cause loss of muscle tissue, lack of stamina & fatigue.



Important for normal metabolism. Deficiency symptoms include fatigue, poor memory, dry skin.



Enhances digestion. Deficiency symptoms include constipation, weight gain, blood sugar fluctuations, nausea & tiredness.


562.5 mg / 15% RDA

Helps nerves to function and muscles to contract. Also helps heartbeat stay regular.

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309 mg / 15% RDA

Helps with the function of nerves and muscles. Also keeps the right balance of fluids in the body.

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150 mg / 25% RDA

Helps form and maintain healthy teeth and bones. A proper level of calcium can help prevent osteoporosis.

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150 mg / 25% RDA

The main function is in the formation of bones and teeth.

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85 mg / 25% RDA

Needed for more than 300 biochemical reactions in the body.

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137.5 mg / 25% RDA

Used in many chemical reactions in the body that are vital to nerve and muscle function and critical for liver metabolism.

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3 mg / 25% RDA

Needed for the body's immune system to properly work.

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5.25 mg / 25% RDA

The human body needs iron to make the oxygen-carrying proteins hemoglobin and myoglobin.

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1.25 mg / 25% RDA

Helps the body form connective tissue, bones, blood clotting factors, and sex hormones.

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0.0375 mg / 25% RDA

Needed for the cells to convert food into energy.

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0.01 mg / 25% RDA

Helps the body with making special proteins, called antioxidant enzymes.

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0.0082 mg / 25% RDA

Important in the metabolism of fats and carbohydrates.

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0.3375 mg / 25% RDA

Works with iron to help the body form red blood cells. Also aids in iron absorption.

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0.125 mg / 25% RDA

Functions not entirely understood, but needed for optimal health and detoxification of hazardous substances.

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Vitamin A

0.15 mg / 25% RDA

Helps form and maintain healthy teeth, bones, soft tissue, mucus membranes, eyes and skin.

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Vitamin D

0.0025 mg / 25% RDA

Helps the body absorb calcium. Maintains proper blood levels of calcium and phosphorus.

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Vitamin E

2.5 mg / 25% RDA

Helps the body form red blood cells and use vitamin K.

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Vitamin K

0.0138 mg / 25% RDA

Not listed among the essential vitamins, but without it blood would not coagulate.

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Vitamin C

10 mg / 25% RDA

An antioxidant that promotes healthy teeth and gums. Also helps the body absorb iron.

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Vitamin B1

0.35 mg / 25% RDA

Helps the body cells change carbohydrates into energy.

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Vitamin B2

0.35 mg / 25% RDA

Works with the other B vitamins and is important for body growth.

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4.5 mg / 25% RDA

Helps maintain healthy skin and nerves. Also has cholesterol-lowering effects.

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Vitamin B6

0.5 mg / 25% RDA

Helps form red blood cells and maintain brain function.

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Folic Acid

0.05mg / 25% RDA

Works with vitamin B12 to help form red blood cells. Is needed for the production of DNA.

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Pantothenic Acid

1.25 mg / 25% RDA

Essential for the metabolism of food. Plays a role in the production of hormones & cholesterol.

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0.0125 mg / 25% RDA

Essential for the metabolism of proteins and carbohydrates.

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Vitamin B12

0.00025 mg / 25% RDA

Like the other B vitamins, it is important for metabolism. Helps form red blood cells.

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Pro Tips

How to make the most of your transition to Happy Ratio


Give yourself some time to get used to it

The first 2 days are the hardest because your body is adjusting to getting a meal's nutrition in liquid form. This is completely fine and normal.


Don't switch all meals right from the start

While moving all meals to Happy Ratio is completely safe, we suggest taking it slow so your body doesn't react too harshly to a sudden change.


Get a blood test before starting

We love tracking stuff, and we're sure some of you do too. Get a full blood test for Glucose, Cholesterol, LDL, HDL, and Triglycerides. This is not a must have but a good to have.


Innovating process and technology to make Happy Ratio more functional


Certified, safe suppliers

Majority of our ingredients are pre-processed, sourced from only reputed global and Indian suppliers with stringent specifications.


Facility approved by the best

Our manufacturing plant and overall product are not only approved by the FSSAI, but also the USDA, India Organic, GMP, HACCP and ISO.


Right to your doorstep

Subscription based service or single time purchases so you always have a stock of Happy Ratio with you. Order directly from Amazon.

Order your Happy Ratio today

Available now on Amazon in chocolate and vanilla flavours

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